🔥 SPECIAL OFFER: 10 Books + Complete Course — Save Over $400 — Offer Ends April 30th Claim Your Savings → 🔥 Special Offer — Save Over $400 Through April 30th FOR DENTISTS & PRACTICE OWNERS You Didn’t Become a Dentist to Manage a Revolving Door of Patients and Staff When your team isn’t aligned, patients feel it. They cancel. They don’t refer. They leave for the practice down the street. No amount of ad spend fixes a culture problem. What if your entire team — front desk to operatory — shared the same philosophy for making every patient feel like the most important person in the building? That’s the shift that turns a struggling practice into one with a waiting list. Treating People Not Patients — the book and online course from Dr. Michael Sonick — gives your entire team the system to make that shift. 10 books + 9-module video course, $410 off this month only. Get the Bundle for $1,297 $1,707 when purchased separately Secure checkout · Instant course access · Books ship free  ENDORSED BY LEADERS ACROSS HOSPITALITY, BUSINESS & DENTISTRY Danny Meyer Restaurateur Peter H. Diamandis XPRIZE Founder John C. Kois The Kois Center Christian Coachman Digital Smile Design Dennis Tarnow Columbia Dental Dan Sullivan Strategic Coach Gino Wickman Author, Traction THE PROBLEM You Became a Dentist to Help People. But Nobody Taught You How to Grow a Practice. The current system treats people like numbers. Corporate atmospheres have taken over medicine. Patients are rushed through, reduced to procedures, and left feeling like they're on an assembly line. You didn't get into this to run a factory. But between production pressure and the daily grind, it's easy to lose sight of why you started. Meanwhile, some practices have four-month waiting lists. Their patients bring friends and family. Their teams are energized. They spend nothing on ads. The difference isn't better clinical skill. It's hospitality. It's making people feel cared for, not just treated. That system has been refined over 40 years — and it's now available to your entire team. THE SOLUTION A Complete System for Transforming Your Patient Experience Equip yourself and your entire team with the philosophy, framework, and daily actions to drive referral growth. $210 Value  10 Copies of the Book Your front desk, hygienists, assistants, and associates all shape the patient experience. 10 copies mean your entire team speaks the same language. • Endorsed by Danny Meyer, Peter Diamandis & Gino Wickman • The philosophy behind a $5M practice with a 4-month waiting list • Practical hospitality principles applicable to any practice • $21 per copy on Amazon — included in this bundle $1,497 Value  The Complete Online Course 9 video modules where Dr. Sonick walks you through exactly how he turned showmanship, hospitality, and integrity into a referral engine. ~15 minutes each — built for busy practitioners. • Unlimited team access — no per-seat or per-license fees • From "It's Showtime!" to building team culture — the full system • Companion workbook with reflections and action plans • "The Little Things" daily checklist + hiring protocol • 3 bonus lessons: mentorship, decay prevention & hiring • 6 AGD-recognized CE credits • Completion certification Here's Everything You're Getting 10 copies of Treating People Not Patients $210 9-module video course: Welcome through Building Integrity $1,497 Companion workbook with reflections & action plans Included “The Little Things” daily hospitality checklist Included Interview questions guide & hiring protocol Included 3 bonus lessons: Mentorship, Decay Prevention & Hiring Included 6 AGD-recognized CE credits + completion certification Included Lifetime course access for your entire team — no per-seat fees Included Total Value $1,707 $1,297 You Save $410 Get the Complete Bundle — $1,297 You Save $410 When You Act Now This special bundle price expires April 30th. After that, the book and course return to full price — $1,707. One new referral patient pays for the entire course.  MEET THE AUTHOR Dr. Michael Sonick, DMD Dr. Sonick has been a full-time practicing periodontist and implant surgeon in Fairfield, Connecticut since 1985. He received his implant training at Harvard and the Brånemark Clinic in Sweden. He lectures at NYU, UConn, and Yale — and has taught on all six continents. In his first year, he earned $35,000. Today, his practice generates $5 million annually with a four-month waiting list. The difference wasn't a marketing agency. It was a daily commitment to hospitality: aromatherapy in care rooms, personal follow-up calls after every procedure, and a team trained to make every patient feel like the most important person in the building. As he says each morning before opening the door: "Let me be of service to my team and patients. Help me be a gift." He's distilled 40 years of that philosophy into a book and course your entire team can implement in weeks. 40+ Years in Practice 3 NYU, UConn, Yale 6 Continents Lectured $5M Annual Practice INSIDE THE COURSE 9 Video Modules to Transform Your Practice Each module is approximately 15 minutes — designed for busy practitioners. 01 Welcome Meet Dr. Sonick and discover the philosophy that built a $5M practice on hospitality, not marketing. 02 It's Showtime! How to bring showmanship to your practice — alleviating patient anxiety while elevating their experience. 03 Exceptional Treatment Challenge the status quo, treat the whole person, and build trust through the power of sharing your story. 04 The Power of Hospitality The little things that make the biggest difference — going above and beyond to create raving fans. 05 Crafting an Impeccable Office Environment First impressions, streamlined details, and an image that reflects the quality of your care. 06 Quality Service & Quality Care Rebuilding the doctor–patient relationship through service and cultivating genuine human connection. 07 Providing a Patient-Centric Experience Educating patients, taking a holistic approach, and earning trust through connectivity. 08 Building a Team and Culture Cultivating an effective team culture — hiring the right fit and making the right impression. 09 Building Integrity in Your Practice and Beyond Staying principled, living and working with integrity — because your insides must match your outsides. Plus These Bonuses ✓ Companion Workbook with reflections and action planning for each module ✓ "The Little Things" — Dr. Sonick's curated daily action checklist for patient hospitality ✓ Essential Interview Questions Guide & Hiring Protocol ✓ Bonus Lesson: Finding — and Being — a Mentor ✓ Bonus Lesson: Decreasing Tooth Decay ✓ 6 AGD-Recognized CE Credits + Completion Certification What Leaders Are Saying About Treating People Not Patients “ Michael Sonick’s business is to use his medical expertise to keep dental patients healthy. But he’s acutely aware that his deeper calling is to use his hospitality gifts to make people feel better. That insight no doubt separates his practice from the pack, and his lessons are applicable to any customer-facing business. Danny Meyer Restaurateur, Gramercy Tavern, Union Square Café, Shake Shack “ Dr. Mike Sonick’s book is a call to action for the future of medicine. It is rare to find a master surgeon who understands the importance of human connection in healing. Mike shares an enjoyable blend of true stories and specific teachings that model what being an extraordinary healthcare provider really means. Peter H. Diamandis, MD Founder of XPRIZE, Singularity University, and Author of Abundance, Bold, and Life Force “ Dr. Sonick’s book is a reminder, particularly for those in medicine and dentistry, that individuals are at the core of any business model—something many practitioners seem to have forgotten. Using powerful stories from his life and practice, he shows the necessity of improving the quality of the patient-doctor human connection and makes a case for a customer-centered and hospitality-driven approach. Dan Sullivan Founder, Strategic Coach®, and Wall Street Journal & USA Today Bestselling Author “ I love the way he utilized insights of his interactions to help the reader carve their own path to unforgettable personal connections. I hope that this book will provide you with the ability to link your own clinical excellence and consider ways to incorporate that excellence into providing memorable and long-lasting relationships. This book has become a must-read at the Kois Center. John C. Kois, DMD, MSD Founder and Director of The Kois Center, University of Washington School of Dentistry “ Dr. Mike Sonick clearly articulates a people-centric approach to healing, utilizing a series of proven strategies and procedures. It is rare to hear a master surgeon detail so meticulously his philosophy of providing human-centered patient care. If you practice medicine or dentistry, or are involved in any aspect of customer service, this book is an essential read. Gino Wickman Bestselling Author of Traction and The EOS Life “ This wonderful book shows how dedicated he is as a human being to treating his patients with grace and humility. It should always remind us that we are not just doing procedures, but we are treating people. Too many times we forget that, and Michael’s book is a perfect reminder that people come first; procedures just help them. Dr. Dennis Tarnow Clinical Professor of Periodontology and Director of Implant Education, Columbia School of Dental Medicine “ Dr. Michael Sonick is a master clinician who realizes that clinical skills alone do not guarantee success. Dr. Sonick is a master at understanding human behavior and shares the challenges and solutions to creating a successful team. Treating People Not Patients holds the blueprint to creating more meaning, freedom, and prosperity in your profession. Keith Ferrazzi #1 New York Times Bestselling Author; Chairman, Ferrazzi Greenlight “ A welcomed, comprehensive treatise on how to create an environment of trust, respect, and healing that is an invaluable read for any physician. Culture trumps strategy, but it’s really nice having both in your arsenal! Surgical outcomes will always shine when provided in such a manner. Stuart Zarich, MD Chief of Cardiology, Bridgeport Hospital; Associate Clinical Professor of Medicine, Yale University School of Medicine “ I was told in medical school that ‘bedside manner’ could not be taught. This book completely dispelled that myth for me. Even the most experienced practitioner cannot truly be a healer without a personal connection to his or her patient. A must for anyone who cares for patients in any capacity. Mark Lachs, MD Professor of Medicine, Weill Cornell Medicine and Director of Geriatric Medicine, New York Presbyterian Health Care “ Dr. Sonick is that rare individual who serves heart first, title second. He sees the patient before him as a human. With a deep understanding that care is both a noun and a verb, Dr. Sonick puts his patients at ease. This book is an indispensable guide to creating human experiences that foster loyalty, alleviate worry, and lift you far above the competition. Todd Williams Healthcare and Hospitality Advisor; Former Senior Learning Manager, Four Seasons Hotels and Resorts “ Putting an implant into an 18-year-old that has to last 60 years is wildly more important than a Friday night reservation. I can only hope that Michael’s book will inspire other health care providers to see it as a people-first, not a patient-first, industry. We would all be the beneficiaries. Bobby Stuckey Partner and Master Sommelier, Frasca Hospitality Group; James Beard Award for Outstanding Service “ Mastering relationships is the shortcut to success, and Mike is definitely an expert on this topic. Modern consumers want more than just a good dental treatment; people today expect unique experiences. In this art, Mike is a master. Christian Coachman Founder and CEO of Digital Smile Design “ Through his own experience and examples, you’ll discover a deep understanding of serving people, not just solving their problems. This book is an invaluable resource on practice management for anyone in dentistry, medicine, or business at large. Dr. Kary Oberbrunner Wall Street Journal & USA Today Bestselling Author and CEO of Igniting Souls Publishing Agency “ Dr. Sonick has captured the bellwether of success in administering clinical practice. Through his vast experience, his learnings are shared through anecdotes, personal reflection, and strategic communication skills necessary to engage the binding trust that creates subjective value for our patients. Robert A. Faiella, DMD, MMSc, MBA Past President, American Dental Association “ This book fills a significant void in dental education, providing a detailed and brilliant treatise on practice management and patient relations. This book is a must-read for full-time practitioners young and old. Thomas E. Van Dyke, DDS, PhD Vice President, Forsyth Institute; Professor of Oral Medicine, Harvard University “ Mike shares his deep-rooted philosophy of serving humans consistently with empathy and care, all the while managing the complex nuances of running a successful dental practice. This captivating book will revolutionize the way medical care is delivered. Dr. Ratnadeep Patil, BDS, PhD Smile Care India, Mumbai, India “ Dr. Mike Sonick is a master clinician and an outstanding teacher. In Treating People Not Patients, he introduces the often-overlooked concepts of human connection, which are at the heart of every doctor–patient interaction. A how-to guide to take it to the next level in clinical practice. Dr. Maurice Salama Founder, Dental XP, Atlanta, Georgia “ We must not forget that healing involves more than a surgical procedure or taking a pill; it involves a human relationship. This book is a timely reminder to pause and realize that there is a person on the other side of our procedures. Scott W. Wolfe, MD Chief Emeritus Upper Extremity Surgery, Hospital for Special Surgery, New York “ It is very gratifying to both physician and patient to establish long-term relationships. Trust grows from such relationships and allows for detection of changes in health, both physical and mental. Treating People Not Patients provides insights into this important concept. Jean Bolognia, MD Professor of Dermatology, Yale University School of Medicine “ I’m a patient of Michael’s and, in my spare time, CEO of a $500 million a year chain of family food and liquor stores. Treating people is the key to any business, whether medical, dental, hospitality, or even grocery. This book nails it! Stew Leonard CEO, Stew Leonard’s “ Dr. Sonick’s book is a reminder that people are at the core of any business model. With powerful stories from his life and practice, he makes a case for a humanistic and hospitality-driven approach to caring for others, something so many of us sorely need. Mike Koenigs Serial Entrepreneur, Speaker, and 13-time #1 Bestselling Author “ Dr. Sonick has what I call VLP: Vision, Love, and Patience. He has the Vision to guide his practice, Love for his patients and employees, and the Patience to understand the journey. His compassion and clarity as a leader, doctor, and mentor are evidently expressed in this book. If you wish to emulate one of the best, I urge you to read this. Bill Raveis Real Estate Entrepreneur Is This Bundle Right for You? ✓ This is for you if… • You own or manage a dental or healthcare practice • You want more referral patients without spending money on ads • You believe how patients feel matters as much as how they're treated clinically • You're ready to equip your entire team — front desk to operatory — with the same philosophy • You want a system built by a 40-year practitioner, not a marketing consultant ✗ This is not for you if… • You're looking for a quick-fix marketing hack or silver bullet • You're not willing to involve your team in changing the culture • You think the "whats" and "hows" of dentistry are all that matter to patients • You're comfortable with the corporate, assembly-line approach to patient care Frequently Asked Questions Why 10 copies of the book? Transformation happens when your entire team is aligned. 10 copies ensure every team member — from the front desk to the operatory — shares the same philosophy and language around patient experience. Practice-wide adoption produces practice-wide results. How long do I have access to the course? Lifetime access. Once you purchase the bundle, you and your team can revisit the modules, workbook, and resources anytime. New team members can go through the training as they join your practice. What are the CE credits? The course includes 6 AGD (Academy of General Dentistry) recognized Continuing Education credits. You'll receive documentation upon completion that can be submitted for CE credit verification. Can I buy the book and course separately? Yes. The book is $21 per copy on Amazon ($210 for 10 copies) and the course is $1,497 on its own. Purchasing separately costs $1,707 total. This bundle saves you $410. Is this only for periodontists? Not at all. While Dr. Sonick is a periodontist, the principles apply to any dental practice — general dentistry, orthodontics, oral surgery, pediatric dentistry — and frankly, any healthcare or service business that interacts with people. How quickly will I see results? The course is designed for implementation within 30–60 days. Many practitioners report seeing increased referrals within the first month. Consider this: just one new referral patient covers the cost of the entire course. How are the books shipped? Books are shipped directly to your practice address. Standard shipping is included at no additional cost. You'll receive tracking information once your order ships. Please allow 5–7 business days for delivery. I already own the book. Is this still worth it? Absolutely. The course provides structured video training, implementation resources, CE credits, and team-wide tools that go far beyond the book alone. Plus, the 10 additional copies let you equip every team member with their own reference. What's the refund policy? We stand behind this program. If you're not satisfied, please contact us within 30 days of purchase and we'll work with you to make it right. ⏰ This Special Offer Expires April 30th After the deadline, the book and course return to full price — $1,707. That’s $410 more than what you’ll pay today. 00 DAYS 00 HOURS 00 MINUTES 00 SECONDS Lock In Your $410 Savings Now 🔥 Special Offer Ends April 30th Everything You Need to Transform Your Practice • 10 copies of Treating People Not Patients • 9-module video course: Welcome through Building Integrity • Companion workbook with reflections & action plans • "The Little Things" daily hospitality checklist • Interview questions guide & hiring protocol • 3 bonus lessons: Mentorship, Decay Prevention & Hiring • 6 AGD-recognized CE credits + completion certification • Lifetime course access for your entire team — no per-seat fees $1,707 $1,297 Save $410 Get the Bundle for $1,297 Secure checkout · Instant course access · Books ship free Just one new referral patient pays for the entire course. Don’t wait — this $410 savings disappears April 30th. © 2026 Dr. Michael Sonick, DMD · michaelsonick.com