Are You Practicing Like a Life Insurance Salesman or a Comprehensive Dentist?Nov 08, 2023
Many professionals can fall into the trap of seeing their clients as mere annuities, guaranteeing a continuous stream of revenue. But as dentists, should we take the same approach?
Life insurance salespeople earn year after year from policies. Similarly, some dentists might view their recurring hygiene appointments in the same light. However, the real question is this: When we check our dental hygiene patients, are we genuinely concerned about their well-being or merely looking for work to fill our schedules?
Dentistry, at its core, should be about building lasting relationships based on trust and genuine care. When patients come to us with chronic issues, it’s our duty to address them holistically. But the healing process isn't one-sided; it necessitates a "Partners in Care" approach. We provide guidance, but patients must also play their part, from regular cleanings to proper at-home care.
Educating patients about good habits is an integral part of dental treatment. As dentists, our responsibility extends beyond immediate care to actively guiding our patients in adopting consistent oral hygiene routines. The true success of our treatment lies not just in addressing present issues but in equipping patients with the knowledge and habits they need for long-term oral health. Without this crucial emphasis on education, many patients risk inconsistent care, which jeopardizes their overall dental well-being.
Let's shift our mindset. Instead of seeing patients as revenue streams, let’s embrace a preventive approach, focusing on getting them healthy and maintaining their health. True fulfillment comes not from acting like a salesman but from treating our patients comprehensively with a dedication to their long-term well-being.