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The one thing dental school did not teach us

...is how to run a successful practice

You may be the very best at your craft, but if you do not use the proper techniques for crafting a first-class patient experience, your practice will not be as successful.
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What if every health care practice was based on truth, love, and honesty?

 
 Gain Practical Insights on Hospitality and Human Connection to Provide High-Quality Care Experiences for Patients and Practitioners
I'm interested, tell me more!

 

Are you naturally more comfortable with facts and information, than relating with others?

 

Do you find it difficult to establish trust with your patients? Do they believe that their care and wellbeing is your top priority?

 

Have you ever felt the pressure to "sell" rather than educate?

 

Patients desire to be cared for by their physicians.

The current system treats people like numbers. It is your job as the physician to break free from the current system and its culture and break down the barriers with your patients. 

Imagine if...

➔  You worked in an environment where you had the freedom and flexibility to connect, care and educate, without the pressure of revenue or stats

➔  You could establish a foundation of trust with each of your patients and take time to treat the whole person, helping them take responsibility of their own health.

➔  You could maintain a consistent base of satisfied customers, rather than having to invest time and resources into promotion and marketing

This can become your reality, if you are willing to shift your mindset and adjust your value system, placing PEOPLE at the forefront of your practice. We can make the medical field a safe place full of love and kindness toward those we serve.

Count me in!
 

Let's Change the Culture of Healthcare Together

In the course, Treating People Not Patients, Dr. Mike Sonick gives us the framework for growing a practice based on providing great service to patients. Dr. Mike will show you how an emphasis on hospitality, combined with a patient-centric experience will help you connect with and serve your patients. 

Introducing
Treating People Not Patients!

Practical Insights on Hospitality and Human Connection to Provide High Quality Care Experiences for People and Practitioners

A place for any Health Care Professional to learn how to combine hospitable touches with a patient-centered experience in order to transform their approach to Customer Service.

This training is perfect for your team.

Here is a suggestion on how to utilize this training for your entire dental staff: 

Print a copy of the workbook for each team member and distribute prior to the meetings. Schedule one meeting a week, month or whatever is convenient for you and your team (we recommend an hour for each meeting)

  • Start off the meeting with something positive.  We often ask each team member to share a win from their personal or professional life.  It serves to some cohesion in your group and begin on a positive note.
  • Watch the video together.  Each video is about 15 minutes in length. 
  • You can use the workbook as a guide for discussion.  I would give the staff 15 minutes to think and fill it out.
  • Spend some time discussing the questions.
  • Create an action plan as to what might be changed, adopted, or created.
  • Plan the next meeting.  Begin the next meeting with a brief discussion of what has changed.

Meet Dr. Mike!

An internationally-known, highly-regarded authority in the field of dental implantology and periodontology.

Dr. Michael Sonick, DMD, is a full-time practicing periodontist and implant surgeon in Fairfield, CT. A renowned educator, author, and clinical researcher, he is a frequent guest lecturer for the International Dental Program at New York University School of Dentistry and the University of Connecticut School of Dental Medicine, and a former Clinical Assistant Professor in the Department of Surgery at Yale University School of Medicine.

He is author of the book Treating People Not Patients and the co-editor of the multi-language textbook, Implant Site Development and serves on the editorial boards of numerous journals.   Dr. Sonick is a diplomate of the American Board of Periodontology, a diplomate of the International Congress of Oral Implantology, a fellow of the International Team for Implantology, a fellow of the International Society of Periodontal Plastic Surgeons, and an Eagle Scout.

 

Learn more about Dr. Mike!

This is for you if...

✓  You are looking for an avenue toward success that includes truth, love, and honesty

✓  You are ready to see a shift in the current culture of health care and are ready to make a change!

✓  You understand the value of hospitality and human connection but need some help incorporating this into your practice

✓  You recognize the necessity to supplement your skillset by adapting better habits and practices in your care for people

or...

You are simply looking for inspiration to be a better, more caring, more compassionate human being, regardless of whether you are a restaurant owner, dentist, physician, salesperson, or anyone who is involved in the interaction with other humans.

This is for you if...

✓  You are looking for an avenue toward success that includes truth, love, and honesty

✓  You are ready to see a shift in the current culture of health care and are ready to make a change!

✓  You understand the value of hospitality and human connection but need some help incorporating this into your practice

✓  You recognize the necessity to supplement your skillset by adapting better habits and practices in your care for people

or...

You are simply looking for inspiration to be a better, more caring, more compassionate human being, regardless of whether you are a restaurant owner, dentist, physician, salesperson, or anyone who is involved in the interaction with other humans.

What you'll learn:

Integrity

The value and importance of integrity and telling the truth in your medical practice

Connection

The power of human connection and how to leverage it in your care of peoples needs

Human Relations

The truth that everyone has a story to tell which can unlock the secret of relating with others 

Authenticity

The way to incorporate authenticity into your approach and "Have your outsides match their insides."

What you'll learn:

Integrity

The value and importance of integrity and telling the truth in your medical practice

Connection

The power of human connection and how to leverage it in your care of peoples needs

Human Relations

The truth that everyone has a story to tell which can unlock the secret of relating with others 

Authenticity

The way to incorporate authenticity into your approach and "Have your outsides match their insides."

$497

What's Included:

  • 9 Modules of Video Content - (VALUE - $1,500)
    With 4-5 Lessons per Module, this course is packed with engaging experiences and practical insight from full-time practicing periodontist and implant surgeon, as well as renowned educator, author, and clinical researcher

  • Workbook - (VALUE - $150)

    You will receive an easy to download Workbook (.pdf), with the purchase of the course; a space to take notes and engage with the course material

  • BONUS Lessons - (VALUE - $300)
    An entire module full of bonus content, covering topics like "Finding -and being- a Mentor", "Decreasing Tooth Decay" and "Our Hiring Protocol"

  • PDF Resources - (VALUE - $50)
    Other helpful resources, like "The Little Things" (small things that you can do everyday, that will have a big impact!), as well as "Interview Questions" (a list of essential questions as you begin to establish your team)

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Danny Meyer

Restauranteur

Michael Sonick’s business is to use his medical expertise to keep dental patients healthy. But he’s acutely aware that his deeper calling is to use his hospitality gifts to make people feel better. That insight no doubt separates his practice from the pack, and his lessons are applicable to any customer-facing business.

Dan Sullivan

Founder, Strategic Coach
Wall Street Journal and USA Today bestselling author

Dr. Sonick’s book is a reminder, particularly for those in medicine and dentistry, that individuals are at the core of any business model—something many practitioners seem to have forgotten. Using powerful stories from his life and practice, he shows the necessity of improving the quality of the patient-doctor human connection and makes a case for a customer-centered and hospitality-driven approach to treating patients.

Want a Peak Inside?!

Want a peak inside?!

The Power of Hospitality

It’s the little things that make a big difference. Going above and beyond for your patients. Small acts of kindness. At my clinic we strive to make each experience with us special. It’s part of our commitment to give everyone a wow experience—something extra they weren’t expecting.

Crafting An Impeccable Office Environment

Every detail matters when it comes to making your office environment inviting for your patients. From the decor, to the landscape and even your clothing choices... Our surroundings have a significant impact on the way we feel, and that’s especially true in medical and dental offices—places where we are vulnerable.

Quality Service & Quality Care

Each interaction a patient experiences, from the moment they walk through your door to the day their treatment is complete, must be pleasant, seamless, and exceptional. Connecting with your patients shows them that you care and are committed to them and their treatment, which helps them trust you and your care for them.

Providing a Patient-Centric Experience

If your patients are truly going to live healthy lives, you must invite them to take responsibility for their health by helping them understand it. Taking that time with your patients and looking to treat the whole person rather than just the obvious problems is part of a holistic approach that we should strive to provide. Taking the time to educate your patients helps to build connection with them. In turn that connection earns their trust, commitment, and consent.

...But wait, there's more!

As a special bonus, you'll have the opportunity to earn an exclusive Treating People Not Patients Certification showcasing your successful completion of this transformative training and your unwavering commitment to providing exceptional care to your patients.

And the best part? Your accomplishment is just a click away. Download and print your certification, allowing you to proudly display it in your office or add it to your email signature, serving as a constant reminder of your professional growth and dedication to excellence.

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Todd Williams 

Healthcare and Hospitality Advisor 
Former Senior Learning Manager, Four Seasons Hotels and Resorts
Former Vice President, Culture Development, Centura Health

Dr. Sonick is that rare individual who serves heart-first, title second. He sees the patient before him as a human… someone who presents more than a clinical need; someone who needs to be addressed as a whole person. With a deep understanding that care is both a noun and a verb, Dr. Sonick puts his patients at ease by delivering the quality they expect, while effectively communicating the personal purpose that drives his work. His humble and genuine approach allows patients to both know and feel they are in the capable, caring hands of a fellow human. This book is an indispensable guide to creating human experiences that foster loyalty, alleviate worry and lift you far above the competition.

Peter H. Diamandis

Founder, XPRIZE, A360, Singularity Univ., Author, Abundance, BOLD, Future is Faster Than You Think and, LIFE FORCE

Treating People, Not Patients, is a call to action for the future of medicine. In a world where exponential technology is able to handle the mountain of data, paperwork and machines, isn’t time that our physicians focus on patients as humans? It is rare to find a master surgeon understand the importance of human connection in healing.  Dr. Mike Sonick shares with us his insights and passion regarding the importance of connecting with his patients, his team, his colleagues, his teachers and his students.  Mike shares an enjoyable blend of true stories and specific teaching’s that model what being an extraordinary healthcare provider really means.

Frequently Asked Questions

Are You Ready To Grow Your Practice Through Hospitality?

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