In the course, Treating People Not Patients, Dr. Mike Sonick gives us the framework for growing a practice based on providing great service to patients. Dr. Mike will show you how an emphasis on hospitality, combined with a patient-centric experience will help you connect with and serve your patients. 

"With today’s compelling focus on productivity and efficiency, personal relationship skills have fallen behind. Building relationships are paramount in developing a dental practice culture that not only benefits your team but your patients as well. I hope that this book will provide you with the ability to link your own clinical excellence and consider ways to incorporate that excellence into providing memorable and long-lasting relationships. This book has become a must-read at the Kois Center.”
- JOHN C. KOIS,DMD, MSD
The Kois Center, Founder and Director University of Washington School of Dentistry, Affiliate Professor, Graduate Restorative Program
The Compendium of Continuing Education in Dentistry, Consulting Editor

"Dr. Mike Sonick’s book Treating People Not Patients is a call to action for the future of medicine. In a world where exponential technology is able to handle the mountain of data, paperwork, and machines, isn’t time that our physicians focus on patients as humans? It is rare to find a master surgeon who understands the importance of human connection in healing. Dr. Mike Sonick shares with us his insights and passion regarding the importance of connecting with his patients, his team, his colleagues, his teachers, and his students. Mike shares an enjoyable blend of true stories and specific teachings that model what being an extraordinary healthcare provider really means.”
- PETER H. DIAMANDIS, MD
Founder, XPRIZE, A360, Singularity Univ., Author, Abundance, BOLD, Future is Faster Than You Think and LIFE FORCE.

"Mastering relationships is the shortcut to success and Mike is definitely an expert on this topic. Our friendship allowed me to admire his skills with people and by knowing his business I was able to see how he translated these skills to his patients and team. Creating a genuine, welcoming, cozy and professional environment is an art and this book outlines many useful suggestions to become better at it. Modern consumers want more than just a good dental treatment, people today expect unique experiences, so we shouldn't miss the opportunities to learn more about how to create meaningful moments in our daily work. In this art, Mike is a master.”
- CHRISTIAN COACHMAN
Founder and CEO of Digital Smile Design

"This wonderful book by Michael shows how dedicated he is as a human being to treat his patients with grace and humility. Besides having great surgical capabilities Michael has always been a warm and passionate human being. It should always remind us that we are not just doing procedures, but we are treating people. Too many times we forget that and Michael’s book is a perfect reminder that we should always remember that people come first procedures just help them.”
- Dr. DENNIS TARNOW
Clinical Professor of Periodontology and Director of Implant Education
- Columbia School of Dental Medicine

"Dr. Sonick’s book is a reminder, particularly for those in medicine and dentistry, that individuals are at the core of any business model—something many practitioners seem to have forgotten. Using powerful stories from his life and practice, he shows the necessity of improving the quality of the patient-doctor human connection and makes a case for a customer-centered and hospitality-driven approach to treating patients.”
- DAN SULLIVAN
Founder, Strategic Coach
Wall Street Journal and USA Today bestselling author

"Dr. Sonick is that rare individual who serves heart-first, title second. He sees the patient before him as a human… someone who presents more than a clinical need; someone who needs to be addressed as a whole person. With a deep understanding that care is both a noun and a verb, Dr. Sonick puts his patients at ease by delivering the quality they expect, while effectively communicating the personal purpose that drives his work. His humble and genuine approach allows patients to both know and feel they are in the capable, caring hands of a fellow human. This book is an indispensable guide to creating human experiences that foster loyalty, alleviate worry and lift you far above the competition.”
- TODD WILLIAMS
Healthcare and Hospitality Advisor
Senior Learning Manager, Four Seasons Hotels and Resorts
Vice President, Culture Development, Centura Health

"Dr. Michael Sonick’s book, Treating People Not Patients, is a much-needed treatise. As someone who has been in the hospitality industry, as well as written a TedX talk on the effects of hospitality, I often speak about how the needs in the medical and dental industry, as well as other industries, should also wear the yolk of hospitality upon their shoulders as much as any fine dining establishment. Michael speaks to the core of this and how important it is. Putting an implant into an 18-year-old that has to last 60 years is wildly more important than a Friday night reservation. I can only hope that Michael’s book will inspire other health care providers to see it as people first, not patient first industry. We would all be the beneficiaries.”
- BOBBY STUCKEY
Partner and Master Sommelier - Frasca Hospitality Group
James Beard Award for Outstanding Service

"Dr. Sonick is a master clinician and an outstanding teacher. Interacting with Mike at his teaching facility is a treat and experience not to be missed. His programs are enlightening and will inspire you to become a better dentist.”
- DR. MAURICE SALAMA,
Founder, Dental XP

"Dr. Sonick has been a significant contributor to our global continuing dental education for the past 14 years. His programs are always organized. motivational and relevant to today’s busy practitioner. Don’t miss any opportunity to learn from this true teacher!”
- H. KENDALL BEACHAM
NYU College of Dentistry

"It is beyond rare to find a clinician with the winning combination of clinical excellence and mastery of really connecting with the patients in our chairs. To have an expert like Mike Sonick write a book on this overlooked subject is both brilliant and fortunate.
A must-read!”
- DR. STEVE RASNER
Founder, Realizing the Dream

"Dr. Michael Sonick’s book Treating People Not Patients takes customer experience to new heights. Through his own experience and examples, you'll discover a deep understanding of serving people, not just solving their problems. This book is an invaluable resource on practice management for anyone in dentistry, medicine, or business at large. By picking up a copy of this book you'll be on track to offering the best possible experience for your patients and the people on your team. It's a commitment to success and high achievement for you and your practice.”
- DR. KARY OBERBRUNNER
Wall Street Journal and USA Today bestselling author and CEO of Igniting Souls Publishing Agency

"I have had the pleasure of knowing Mike Sonick since 1993. Mike is not only a great dentist but a great teacher and communicator as well. Above all, he is a great person. His teaching center is making a significant contribution to continuing dental education worldwide. It is my hope that many dentists will take advantage of his teachings. I know that his courses are inspiring, for he has been an inspiration to me.”
- NEWTON CARDOS DMD
Director New Clinic, San Paulo, Brazil

"I was told in medical school that “bedside manner” could not be taught. This book, written by a master clinician educator, completely dispelled that myth for me. Even the most experienced practitioner cannot truly be a healer without a personal connection to his or her patient. Michael teaches us that this connection begins even before the medical encounter and extends until well after it is over. A must for anyone who cares for patients in any capacity.”
- MARK LACHS MD
Professor of Medicine, Weill Cornell Medicine
Director of Geriatric Medicine, New York Presbyterian Health Care

"Dr. Sonick has captured the bellwether of success in administering clinical practice. Through his vast experience, his learnings are shared through anecdotes, personal reflection, and strategic communication skills necessary to engage the binding trust that creates subjective value for our patients. These are concepts that would ordinarily take many years to discover and appreciate.”
- ROBERT A. FAIELLA, D.M.D., M.M.Sc., M.B.A.
Past President, American Dental Association

"Michael Sonick’s book Treating People, Not Patients is music to my ears. As the author of books (Hug Your Customers and Hug Your People) on this very important topic of personalizing customer service, I have first-hand experience with the benefits of a customer-centric mentality.
With over 50 years of experience in the luxury retail business and extensive participation on a hospital board of directors, I have been a proponent of listening, learning, and responding to what the customer desires.
I am acutely aware this personalization is often missing in the healthcare industry. Dr. Mike Sonick’s book is a great read with a message that should be heard by all.”
- JACK MITCHELL
Mitchells | Richards | Wilkes | Marios

"Mike Sonick has created a book that quite simply is irresistibly compelling. Who would have thought that out of the pen of a periodontist, of all people, would come a piece of work that feels spontaneous, approachable, readable, personable, educational, and inspirational? It is sweeping in scope bringing in findings and insights from his mentors, business leaders, philosophers, and ordinary people. It is practical, providing applications for all types of businesses and individuals. Mike’s book celebrates the axiom that, in the end, it’s all about relationships, and by the end of this extraordinary story, and that’s what it is, I learned a great deal about relationships, about healthcare, about dentistry, about Mike, and about myself. This is a book about finding your “unique ability” and about being honest. Not a bad way to live, and I am happy to call Mike my friend.”
- WILEY BELL
L.E.K. Consulting