Success Begins with Knowing Your WhyNov 29, 2023
Success in dentistry, as in all professions, hinges on understanding the 'why' behind our work. This concept, highlighted by Simon Sinek in "Start With Why", is often overlooked in medical and dental education, where the focus is predominantly on the 'what' — the technical skills and procedures.
In the realm of dentistry, realizing that our role extends beyond mere dental procedures is crucial. It's not just about performing flawless treatments or enhancing aesthetics; it's about providing patients with treatment in a safe, welcoming environment. This approach is what makes patients feel genuinely cared for and valued, creating a deeper connection beyond the dental chair.
Patients often assume all dentists possess a uniform level of skill, which, while not accurate, influences their choice. They typically rely on recommendations from friends or family. Interestingly, these recommendations are less about the dentist's technical expertise, education, or experience, but more about how patients feel they were treated. Were they pain-free? Were they treated with kindness and respect? Did they feel heard? These factors play a significant role in their decision-making process.
Our focus should shift to the 'why' we practice rather than the what and how. It's about enhancing patient lives, not just through dental procedures but through the experience we offer. By understanding and embracing the 'why', we can connect more profoundly with our patients, not only as dentists but as empathetic caregivers who contribute significantly to their overall well-being. We feel better. Patients feel better. Our teams love what they do. We all win.