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Turn Your Dental Practice into a Referral Engine - Without Spending Thousands on Marketing

The Treating People Not Patients method helps dentists build a practice where patients rave, your calendar fills automatically, and your team runs like clockwork — all through powerful human connection, not gimmicks.
 

After this Course You Can Expect To:

  • Get 5–10 new patients per month by referral alone

  • Convert hesitant patients into full-treatment plans with zero pressure

  • Build a patient experience so remarkable they leave 5-star reviews without prompting

  • Stop losing referrals, cancellations, or no-shows — make your schedule predictable

  • Empower your team to respond emotionally & humanely, not robotically

  • Reduce employee turnover and have a happy team that can't wait to turn your patients into raving fans

 

Yes, Show Me How to Build a Thriving Practice!

How Did I Get Here?

Hi, I’m Dr. Mike Sonick. Not long ago, I was just like you — great clinician, but frustrated that my practice felt flat. Referrals trickled. My team was stressed. Patients came in for treatments but often didn’t commit or follow through. I wondered: why aren’t they falling in love with our experience?

After years of trial and error, I realized the missing ingredient wasn’t more marketing — it was hospitality + human connection. The little gestures, the way you speak, how you make them feel, the office environment, the follow-up. I began testing these compassion-based principles in my own practice. Over time, I watched referrals skyrocket, case acceptance climb, cancellations drop, and my team’s morale surge.

Now I want to teach you exactly how to implement that in your practice — without gimmicks, without fluff, just proven protocols rooted in truth, care, and consistency.

Yes, I Want Transform My Practice!

Here's what your practice looks like before vs after implementing this method:

Before:

  • Patients feel transactional, come for treatment only
  • Low referral rate; you rely on marketing spend
  • High no-show/cancellation rate
  • Team morale low; high turnover
  • You feel overworked, stressed

After:

  • Patients feel seen, cared for, and become fans & evangelists
  • Automatic flow of referral patients who trust you
  • Predictable schedule, low cancellations, full booking ahead
  • A team culture built on loyalty, joy and mutual support
  • You feel energized, in control, and proud of your legacy

We Don't Just Train You - We'll Train Everyone On Your Staff For One Low Price!

$1497

 🔥Transform Your Practice From the Inside Out

Inside Treating People, Not Patients, you’ll get everything you need to master the art (and science) of creating a practice patients rave about — while boosting referrals, retention, and profitability.

  • 9 Modules of Video Content -

    Each module delivers 4–5 concise, actionable lessons where Dr. Michael Sonick — a full-time practicing periodontist, implant surgeon, and world-renowned educator — breaks down exactly how to:

    • Build deeper trust and connection with every patient

    • Inspire a culture of excellence and empathy in your team

    • Turn everyday interactions into memorable, referral-driving experiences
      You’ll walk away from every lesson with a clear action plan you can implement immediately in your practice.

  • đź§  Workbook - Your companion guide helps you apply what you learn — not just watch it. Take notes, map out new patient-experience systems, and outline specific changes for your team. By the time you finish, you’ll have your own customized “Patient Connection Blueprint” ready to roll out on Monday morning.
  • đź’ˇExclusive BONUS Lessons -

    Go even deeper with powerful bonus lessons, including:

    • Finding (and Being) a Mentor — shortcut your growth and multiply your impact

    • Decreasing Tooth Decay — practical strategies that elevate patient outcomes and retention

    • Our Proven Hiring Protocol — build a loyal, high-performing team that embodies your values

    These lessons alone could transform how you hire, lead, and mentor — worth the course investment by themselves.

  • đź“„ Implementation Resources -

    You’ll also get ready-to-use tools designed to make implementation easy and fast:

    • “The Little Things” Checklist — small daily actions that create huge, lasting impressions with patients

    • “Essential Interview Questions” Guide — hire team members who align with your vision of care and culture

  • 🏆 6 Hours of CE Credit (AGD-Recognized) -  Not only will your practice transform — you’ll earn 6 continuing education hours as you do it. Learn, grow, and elevate your professional standing while building the kind of practice patients can’t stop talking about.
Yes - I Want to Transform My Practice!

What if every health care practice was based on truth, love, and honesty?

 
 Gain Practical Insights on Hospitality and Human Connection to Provide High-Quality Care Experiences for Patients and Practitioners
I'm interested, tell me more!

Master the skill that quietly drives referrals, repeat visits, and record-breaking revenue.

Imagine...

walking into the office next year, seeing your schedule booked months out, and hearing your patients say: “This is the best experience I’ve ever had at a dentist.”

Get Access & Start Transforming Patients Into Raving Fans

How do you create a thriving, successful practice?

You may be the very best at your craft, but if you do not use the proper techniques for crafting a first-class patient experience, your practice will not be as successful.
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Introducing
Treating People Not Patients!

Practical Insights on Hospitality and Human Connection to Provide High Quality Care Experiences for People and Practitioners

A place for any Health Care Professional to learn how to combine hospitable touches with a patient-centered experience in order to transform their approach to Customer Service.

This training is perfect for your team.

Here is a suggestion on how to utilize this training for your entire dental staff: 

Print a copy of the workbook for each team member and distribute prior to the meetings. Schedule one meeting a week, month or whatever is convenient for you and your team (we recommend an hour for each meeting)

  • Start off the meeting with something positive.  We often ask each team member to share a win from their personal or professional life.  It serves to some cohesion in your group and begin on a positive note.
  • Watch the video together.  Each video is about 15 minutes in length. 
  • You can use the workbook as a guide for discussion.  I would give the staff 15 minutes to think and fill it out.
  • Spend some time discussing the questions.
  • Create an action plan as to what might be changed, adopted, or created.
  • Plan the next meeting.  Begin the next meeting with a brief discussion of what has changed.

This is for you if...

âś“  You are looking for an avenue toward success that includes truth, love, and honesty

âś“  You are ready to see a shift in the current culture of health care and are ready to make a change!

âś“  You understand the value of hospitality and human connection but need some help incorporating this into your practice

âś“  You recognize the necessity to supplement your skillset by adapting better habits and practices in your care for people

or...

You are simply looking for inspiration to be a better, more caring, more compassionate human being, regardless of whether you are a restaurant owner, dentist, physician, salesperson, or anyone who is involved in the interaction with other humans.

What you'll learn:

Integrity

The value and importance of integrity and telling the truth in your medical practice

Connection

The power of human connection and how to leverage it in your care of peoples needs

Human Relations

The truth that everyone has a story to tell which can unlock the secret of relating with others 

Authenticity

The way to incorporate authenticity into your approach and "Have your outsides match their insides."

Want a Peak Inside?!

Want a peek inside?!

The Power of Hospitality

It’s the little things that make a big difference. Going above and beyond for your patients. Small acts of kindness. At my clinic we strive to make each experience with us special. It’s part of our commitment to give everyone a wow experience—something extra they weren’t expecting.

Crafting An Impeccable Office Environment

Every detail matters when it comes to making your office environment inviting for your patients. From the decor, to the landscape and even your clothing choices... Our surroundings have a significant impact on the way we feel, and that’s especially true in medical and dental offices—places where we are vulnerable.

Quality Service & Quality Care

Each interaction a patient experiences, from the moment they walk through your door to the day their treatment is complete, must be pleasant, seamless, and exceptional. Connecting with your patients shows them that you care and are committed to them and their treatment, which helps them trust you and your care for them.

Providing a Patient-Centric Experience

If your patients are truly going to live healthy lives, you must invite them to take responsibility for their health by helping them understand it. Taking that time with your patients and looking to treat the whole person rather than just the obvious problems is part of a holistic approach that we should strive to provide. Taking the time to educate your patients helps to build connection with them. In turn that connection earns their trust, commitment, and consent.

...But wait, there's more!

As a special bonus, you'll have the opportunity to earn an exclusive Treating People Not Patients Certification showcasing your successful completion of this transformative training and your unwavering commitment to providing exceptional care to your patients.

And the best part? Your accomplishment is just a click away. Download and print your certification, allowing you to proudly display it in your office or add it to your email signature, serving as a constant reminder of your professional growth and dedication to excellence.

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Todd Williams

Healthcare and Hospitality Advisor

Dr. Sonick is that rare individual who serves heart-first, title second. He sees the patient before him as a human... someone who presents more than a clinical need; someone who needs to be addressed as a whole person. With a deep understanding that care is both a noun and a verb, Dr. Sonick puts his patients at ease by delivering the quality they expect, while effectively communicating the personal purpose that drives his work. His humble and genuine approach allows patients to both know and feel they are in the capable, caring hands of a fellow human. This book is an indispensable guide to creating human experiences that foster loyalty, alleviate worry, and lift you far above the competition.

Prof. Saverio Ravazzolo MD DDS

NYU College of Dentistry, University of Genova, Italy

When I first invited Dr. Mike Sonick to lecture at NYU College of Dentistry, more than twenty-five years ago, I immediately realized he was a “great” dentist and a great teacher. We have been sharing the podium and our scientific knowledge since that time and, in the years, I had the privilege to deeply understand, and appreciate, the dedication, humanity and compassion that he applies daily in his work at his dental clinic. He likes to quote what President Theodore Roosevelt said: “People don’t care how much you know, until they know how much you care.” Dr. Sonick’s book is a reminder that taking care of our patients is at the core of any business model, and particularly in medicine and dentistry—something many practitioners seem to have forgotten. With powerful stories from his life and practice, he makes a case for a holistic-driven approach to caring for others, something so many of us sorely need.

H. Kendall Beacham

Assistant Dean, Linhart Continuing Dental Education Program, NYU College of Dentistry

Mike Sonick has created a book that quite simply is irresistibly compelling. Who would have thought that out of the pen of a periodontist, of all people, would come a piece of work that feels spontaneous, approachable, readable, personable, educational, and inspirational? It is sweeping in scope bringing in findings and insights from his mentors, business leaders, philosophers, and ordinary people. It is practical, providing applications for all types of businesses and individuals. Mike’s book celebrates the axiom that in the end it’s all about relationships, and by the end of this extraordinary story, and that’s what it is, I learned a great deal about relationships, about healthcare, about dentistry, abut Mike, and about myself. This is a book about finding your “unique ability”, and about being honest. Not a bad way to live, and I am happy to call Mike my friend.

Wiley Bell

Partner and Managing Director, Head of the Healthcare Practice, L.E.K. Consulting

I was delighted to read Treating People Not Patients, a book about human connection written by a practicing doctor. I’ve tried to articulate Dr. Sonick’s philosophy to a number of people –my colleagues, my trainees, my office staff, my family, but never in a fully thought-out way. Today, with the pressures of running a business, dealing with insurance companies, the government, HIPPA, OSHA, etc., caring for the person who happens to be the patient can be overlooked. We must not forget that healing involves more than a surgical procedure or taking a pill, it involves a human relationship. This book is a timely reminder to pause and realize that there is a person on the other side of our procedures. Bravo, Dr. Sonick for taking the time to write this. It is a lesson that we can never spend too much time reviewing. 

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